Lyrics, images and performance in mainstream music videos in Spanish

Abstract

The relationship between lyrics and visual band in music video is a singular form of interaction in the audiovisual production. The work aims to analyze the correspondences between the images and the song, considering music and lyrics in the most recently successful music videos in Spanish. From a wide sample of starting, a total of fifteen musical themes in Spanish of various mainstream styles (pop, hip hop, reggaeton) have been selected for the final analysis and the enunciation, structure and gestures are studied both in the song and in music video for publicity. Moreover, we studied other related elements such as the visual and aesthetic world model represented in the music video´s images and the semantic fields of the song lyrics. The findings are aimed at clarifying a differentiation by musical genres in terms of the relationship between lyrics and music. Reggaeton uses poor and vulgar semantic fields, resorting to the use of repetitive sounds within the lyrics. Rock and pop seek a co-expressiveness between music and the visual, and use gestures such as the performer's hand to build the relationship with the fan/listener.

Keywords

• music in Spanish
• popular music
• audiovisual performance
• music video