Enhancing Digital Promotion of Cultural Attractions: Assessing Websites, Online Marketing Tools and Smart Technologies

Floričić Tamara; Šker Irena; Benassi Hermina Maras

doi:10.2478/bsrj-2023-0004

Business Systems Research (Sep 2023)

Enhancing Digital Promotion of Cultural Attractions: Assessing Websites, Online Marketing Tools and Smart Technologies

Floričić Tamara,
Šker Irena,
Benassi Hermina Maras

Affiliations

Floričić Tamara: 1Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”, Croatia
Šker Irena: 2University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia, Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”, Croatia
Benassi Hermina Maras: 3University of Primorska, Faculty of Tourism Studies – Turistica, Portorož, Slovenia

DOI: https://doi.org/10.2478/bsrj-2023-0004
Journal volume & issue: Vol. 14, no. 1
pp. 72 – 92

Abstract

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Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture.

Published in Business Systems Research

ISSN: 1847-9375 (Online)
Publisher: Sciendo
Country of publisher: Poland
LCC subjects: Social Sciences: Commerce: Business
Website: https://sciendo.com/journal/BSRJ

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