MASS MEDIA AS A MECHANISM FOR THE REPRESENTATION OF REALITY OF «THE CONSUMER SOCIETY»: A VIEW OF JEAN BAUDRILLARD

Abstract

The article offers philosophical analysis of the media as a form of representation of reality in the consumer society. Particular attention is paid to the analysis of «environment» in such a society. The author bases his view on this phenomenon through the prism of views of Jean Baudrillard, who thoroughly examined this issue. A variety of aspects in the formation of the «environment» of the consumer society, especially the role of the media, indicates the complexity of this phenomenon and the need for its further studies.

Keywords

• the consumer society
• modernity
• postmodernism
• ideology
• reality
• representation
• mass media