Identifying and prioritising risk factors and Devising a management strategy in Iran's tourism industry by FCM (fuzzy cognitive mapping)

Abstract

Identifying Crisis factors in the tourism industry has become a fundamental necessity in many tourism destinations due to natural-environmental and political events. Due to Iran's location in the Middle East which is plagued with crises, devising an unified risk strategy in tourism is unavoidable. The present study is a developmental-applied research that since the tourism industry is a service- based nature, has provided an integrated strategy for crisis management.The target population was a group of experts of the tourism industry and academic individuals.The collected data were analyzed by fuzzy cognitive mapping technique. According to the final model, the most effective crisis factors in Iran's tourism industry are: political instability in the region, insufficient Infrastructures, environmental pollution, currency fluctuations, infectious diseases and natural disasters and it recommended the use of an integrated management system in the tourism industry.

Keywords

• crisis
• integrated risk management system
• fuzzy cognitive map