LEVERAGING STRATEGIC MANEUVERABILITY TO AUGMENT BUSINESS MODEL INNOVATION FOR COMPETITIVE ADVANTAGE DURING ENVIRONMENTAL TURBULENCE

Abstract

ABSTRACT Purpose: Ensuring that businesses thrive in turbulent environments is as challenging as navigating the proverbial stormy waters. Drawing upon attention-based and action-based views of firms’ dynamic capabilities, we examined whether firms with high strategic maneuverability can gain a competitive advantage in turbulent environments by adopting business model innovation.

Keywords

• turbulent environment, strategic maneuverability, business model innovation