CORPORATE SOCIAL ENTREPRENEURSHIP AS THE NEW FORM OF CORPORATE SOCIAL RESPONSIBILITY

Abstract

Social entrepreneurship became a source of hope conceived by rather tested ideas than claimed ones, proposed by individuals instead of multinational organizations, ideas that underline the social inequalities, ecological issues, ideas that do not present the consequences of problems as being inevitable but address challenges that require societal transformation. Social entrepreneurs are the ones that make everything possible, providing innovative ideas for pressing social problems by being ambitious and perseverant and not counting on corporations or government to implement their ideas and aim to a systemic change. Corporate entrepreneurship represents a mechanism for strategic positioning and transformation in order to obtain added value. The process itself contains the connection between innovation and competitive advantage and the steps in between. Within the context of multinational companies, a new economic concept is born, the corporate social entrepreneurship. Whenever the organizations engage in any type of corporate entrepreneurship in order to solve a social problem and to generate social value, systemic change or social innovation, it practices corporate social entrepreneurship. Corporate social entrepreneurship represents a combination of the two concepts above mentioned, the next level of corporate social responsibility that generates higher economic and social value. While the corporate social responsibility responds to negative social aspects of the environment, in its new form, the corporate social entrepreneurship is a proactive mechanism with a culture of purpose.

Keywords

• Corporate social entrepreneurship
• corporate social responsibility
• innovation
• sustainability