ANALYSIS OF THE PRICING OF MEDICINAL DRUGS IN THE CURRENT ECONOMIC CLIMATE

Abstract

Price is one of the most important economic categories. Pricing of drugs depend on various factors: demand, supply, state of economy. This paper is devoted to the analysis of the drug pricing in the current economic climate on a regional level. The authors’ task was to conduct a marketing review in order to study the implementation of pricing in pharmaceutical organizations of Krasnodar krai, to determine the affordability of drugs.

Keywords

• лекарственные препараты
• жизненно необходимые и важнейшие
• мониторинг
• ценообразование
• оптовые и розничные цены