Фармация и фармакология (Пятигорск) (Dec 2015)

ANALYSIS OF THE PRICING OF MEDICINAL DRUGS IN THE CURRENT ECONOMIC CLIMATE

  • N. M. Bat,
  • S. S. Nadyrova

DOI
https://doi.org/10.19163/2307-9266-2015-3-6(13)-30-35
Journal volume & issue
Vol. 3, no. 6(13)
pp. 30 – 35

Abstract

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Price is one of the most important economic categories. Pricing of drugs depend on various factors: demand, supply, state of economy. This paper is devoted to the analysis of the drug pricing in the current economic climate on a regional level. The authors’ task was to conduct a marketing review in order to study the implementation of pricing in pharmaceutical organizations of Krasnodar krai, to determine the affordability of drugs.

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