THE ROLE OF THE CREATIVE ECONOMY IN IMPROVING THE WELFARE OF SCULPTURE CRAFTSMEN COMMUNITY IN LEMAHDADI BANTUL

Abstract

The development of the creative economy can increase business income. In Lemahdadi, Bantul DIY, there is a location for the Creative Economy Zone where almost every family is a player in the creative economy industry in the form of sculpture craftsmen. This study aims to determine the role of the creative economy in improving the welfare of people who are employees. This research uses a descriptive method with a quantitative model. The population of 40 people used the Saturated sampling technique. Data collection using questionnaires analyzed using regression analysis tests with the help of computers and SPSS programs presented in the form of a description narrative. The creative economy plays a role in improving community welfare with empowerment efforts, namely awareness strategies by motivating, encouraging the community to explore their potential. Meanwhile, in the strengthening strategy, the potential possessed in society in general is filled and strengthened with various sciences by being fostered and trained as much as possible in the context of capacity building. And a protection strategy aimed at protecting society from powerful groups.

Keywords

• economy
• wellbeing
• creative industry
• indonesia