MANAGEMENT SELECTION OF INNOVATION DEVELOPMENT IN COMPANY

Abstract

The article presents a view on the criteria for selecting the streamline in the innovation development in a company through the SWOТ-analysis matrix based on evaluating the innovation potential of the company and the efficiency of its employment.

Keywords

• инновационный потенциал
• инновационная активность
• инновационное разви-тие
• эффективность
• swoт-анализ
• innovation potential
• innovation activity
• innovative development
• efficiency
• swoт-analysis