Global Perspectives on Laptop Features: A Sentiment Analysis of User Preferences in Developed and Developing Countries

Abstract

This study examines laptop user sentiments across developed and developing countries using aspect-based sentiment analysis (ABSA) on social media data. Employing a mixed-methods approach, the research combines large-scale sentiment analysis of 1,467,535 tweets with expert insights gathered through a Delphi panel of ten industry professionals. The study analyzes user opinions on 16 key laptop features, revealing distinct preferences and pain points between users in developed and developing nations. Findings show that consumers in developing countries express higher overall satisfaction, while those in developed countries demonstrate more critical views, particularly regarding performance-related features. Universal concerns include battery life and cooling efficiency. The research identifies key priorities for each market: high performance and advanced features for developed countries, and affordability, durability, and reliability for developing nations. Based on these insights, the study proposes tailored strategies for laptop manufacturers, including differentiated product lines, universal charging solutions, and market-specific innovations in cooling systems and warranties. The methodology incorporates data preprocessing, ABSA implementation using the PyABSA framework, and a three-phase Delphi process for expert analysis. This comprehensive analysis provides valuable guidance for product development and marketing strategies in the global laptop industry, emphasizing the importance of market-specific approaches to enhance user satisfaction and maintain competitiveness. The study also acknowledges limitations and suggests directions for future research, including multi-source data analysis and longitudinal studies.

Keywords

• Notebook computers
• consumer behavior
• customer preferences
• social media analytics
• laptop industry