Research on Protection and Utilization Strategies of cultural Resources in Traditional Villages of Tourism Development

Abstract

Pailou Village which is the hometown of Song Yingxing, who is the author of Tien-kung K’ai-wu, is taken as the research object in this paper. From the perspective of tourism development of traditional villages, the types of cultural resources in Pailou Village are summarized through combing the content of existing cultural resources. Then the value of its cultural resources is analyzed from three aspects: history and culture, art and society, tourism and economy. Therefore, the development path of the integration of culture and tourism is proposed, from five aspects of project positioning, industrial format, tourism planning, supporting facilities and smart tourism, the strategy of improving the tourism competitiveness of Pailou Village are summarized in this paper, which provides a theoretical reference for the sustainable development of traditional village tourism.