Management & Marketing (Jan 2008)
THE CHANGES ON THE FIELD OF LOGISTIC ACTIVITIES
Abstract
If logistics can be considered an assembly of methods, functions, and waysused by a company with the purpose of giving clients the goods taken at alow price and in a period of time according to clients’ expectations, takinginto consideration the quantities settled by contract, we can say that, in acompany, the logistics functionality contributes to coordination the offer byrequiring the lowest costs, based on some strategic and tactics plans as wellas keeping qualitative relations between suppliers and clients.Logistics can be said to represent the optimization of the company’s bothfundamental cycles: the cycle-client (from order to delivery) and the projectcycle(from conception to use). From this point of view, this is an essentialcomponent of both the strategy and the companies’ organization. Somecompanies in West Europe have moved or created new production plants inCentre and East Europe, mainly in the new member states of the EuropeanUnion (NOKIA from Germany to Romania, RENAULT from France toRomania, etc). This is based on some detailed research on the importancethat a functional logistics of industrial platforms has taking into considerationboth raw materials and clients’ satisfaction, who, more often than not is farfrom the production place.
