Mobility-as-a-Service (MaaS) and sustainable urban mobility in the development of the European museum business: a case study of Spain

Abstract

The purpose of this article is to analyze the current state of museums in Spain through the prism of the dynamic development of innovative technologies in society. The article reveals the tourist preference for Mobility-as-a-Service (MaaS), which is a single digital travel platform that integrates all the necessary information. An important contribution to sustainable urban mobility is public transport, shared bike, shared e-moped, and shared car. These components, coupled with digital services offering route information to museums, information about museums, booking and purchasing tickets to museum complexes, form the basis and are the main MaaS bundle attributes. Methodology is based on scientific and special research methods. The methods used were analysis, synthesis, systematization, classification, generalization of economic and methodological sources. The authors examined the key properties of the processes of formation and development of museums as one of the most representative manifestations of the cultural heritage of society. The article addresses important issues of the tourism sector through the prism of the European museum sector, analyzing: historical aspects of the development of European social institutions of museum affairs, statistical indicators of the number of museums in European countries, emphasizing their key role in the dynamic development of tourism. To thoroughly analyze the development of European museums, the author examines one of the exemplary examples of creating a successful museum sector in Spain. It is proved that the effectiveness of the museum sector development largely depends on its integration into the socio-economic life of the country, accessibility for all social groups of visitors, sustainable development, available additional services, and a modern website with information about the museum.