FORMATION QUALITY OF A STRATEGIC ALLIANCE - THE DEVELOPMENT OF A SCORING MODEL TAKES INTO ACCOUNT THE SPECIFIC CHARACTERISTIC OF THE RECYCLING INDUSTRY

Abstract

The purpose of this paper ist to develop a scoring model that takes into account the specific criteria of the recycling industry. First of all the specific criteria have to be identified and afterwards weighted. In order for being able to identify the specific criteria, different methodology first have to be applied. For this the method of descriptive statistics, inference statistics and the systematic literature research are used. The identified criteria are summarized in a survey. Various companies of the recycling and disposal industry receive the survey and weight the criteria according to their subjective assessment. Through the individual subjective evaluations of the criteria, a weighted average and thus a scoring model can be created. The contribution of this paper is to offer the recycling companies the possibility to identifiy and select the optimal strategic partner based on objective criteria. As a result, the quality of the choice of a partner and the quality of service for the customer can be improved, which means that the paper also has a practical benefit.

Keywords

• strategic alliance
• scoring model
• cooperativ competition
• changing customer needs