Implementation Possibilities of a System For Management and Measuring of Sustainable Development of Tourism in Metropolitan Areas: The Case of Poznań Agglomeration

Abstract

Contemporary tourism is facing a lot of challenges. The number of tourists , who are aware and demanding, the quality standards that are being increased, the supplies that are overused in a lot of tourist regions – these are a real problems , that tourist destinations need to face. In such conditions, it is impossible to manage tourism efficiently without any long term strategy, that sets realistic but also ambitious goals, marks out the directions of the development and measures the level of the achievement of the goals in a countable way. As the competition on the tourist market is very demanding, it is important for the destination to fallow present-day trends that promote the idea of sustainability. The theory of sustainable tourism management has been presented in the article, as well as the advantages of its introducing in the process of gaining competitiveness. Most of tourist destinations and agglomerations already has the instruments to do it, they only need to be integrated into a system, that would enable monitoring sustainable tourism development.

Keywords

• sustainable development
• tourism management
• competitiveness