Endangered species condoms: a social marketing tool for starting conversations about population

Abstract

The Endangered Species Condoms project was launched 10 years ago to bring the discussion of human population growth back into the environmental movement with a focus on human rights and reproductive justice. In that time, more than 1 million condoms have been distributed by thousands of volunteers. The principles of social marketing are used through the Endangered Species Condoms project to create a national discourse around the population issue. They are introduced in both formal teaching settings like high school and university classrooms as well as informal settings like community events and after-hours programing at zoos and museums to reach a broad, diverse audience.

Keywords

• endangered species
• outreach
• overconsumption
• social marketing