Matriz de Avaliação do Potencial Turístico de Localidades Receptoras

Abstract

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mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p style="text-align: center; line-height: normal" class="MsoBodyText" align="center"><strong><span style="font-family: 'Times New Roman','serif'">Resumo</span></strong></p> <p style="line-height: normal" class="MsoBodyText"><span style="font-family: 'Times New Roman','serif'">Proposta de matriz de avalia&ccedil;&atilde;o do potencial tur&iacute;stico de localidades receptoras, elaborada a partir de pesquisa bibliogr&aacute;fica explorat&oacute;ria sobre o tema; defini&ccedil;&atilde;o dos munic&iacute;pios-objetos de estudo (Guaratinguet&aacute; e Cunha/SP); pesquisa bibliogr&aacute;fica e de campo sobre os munic&iacute;pios-objetos de estudo; formula&ccedil;&atilde;o, desenvolvimento e aplica&ccedil;&atilde;o da matriz nos munic&iacute;pios escolhidos; an&aacute;lise dos dados e cruzamento das informa&ccedil;&otilde;es obtidas com o referencial te&oacute;rico. Chega-se, por fim, a uma compara&ccedil;&atilde;o entre o potencial tur&iacute;stico de Guaratinguet&aacute; e Cunha &agrave; luz da defini&ccedil;&atilde;o ora estabelecida e recomenda-se a aplica&ccedil;&atilde;o do instrumento a outras localidades.</span></p> <p style="line-height: normal" class="MsoBodyText"><strong><span style="font-family: 'Times New Roman','serif'">Palavras-chave:</span></strong><span style="font-family: 'Times New Roman','serif'"> turismo; potencial tur&iacute;stico; matriz de avalia&ccedil;&atilde;o; Guaratinguet&aacute;; Cunha.</span></p> <h1 style="margin: 0cm 0cm 0.0001pt; line-height: normal">&nbsp;</h1> <p class="MsoNormal">&nbsp;</p> <p style="text-align: center; line-height: normal" class="MsoBodyText" align="center"><strong><em><span style="font-family: 'Times New Roman','serif'">Abstract</span></em></strong></p> <p style="line-height: normal" class="MsoBodyText"><em><span style="font-family: 'Times New Roman','serif'">This paper proposes an assessment matrix of tourism development potential for receptive locations based on: an exploratory literature review; definition of the focus of the study (Guaratinguet&aacute; and Cunha, both located in the state of S&atilde;o Paulo); bibliographical and field research on these cities; elaboration, development and application of the matrix to both cities, data analysis, comparison and discussion in the light of the theoretical framework. Finally, Guaratinguet&aacute; and Cunha's tourism development potential is evaluated&nbsp;according to the&nbsp;definition proposed. It is then suggested the application of this assessment matrix to other cities.</span></em></p> <p style="line-height: normal" class="MsoBodyText"><strong><em><span style="font-family: 'Times New Roman','serif'">Keywords:</span></em></strong><em><span style="font-family: 'Times New Roman','serif'"> tourism; tourism development potential, assessment matrix; Guaratinguet&aacute;; Cunha.</span></em></p>