Using the Nominal Group Technique to Design an Appropriate Communication Strategy Among Strategic Procurement and Internal Stakeholders

Abstract

The implementation process of the procurement strategy requires consensus among internal stakeholders. An effective procurement strategy aligns with specific business requirements and accommodates the individual introversion of internal stakeholders. From the latter, we formulate our research question: How is the classification of internal procurement stakeholders designed in the validation of the procurement strategy? The research objective is to present the result in the form of a schematic description and a recommendation for a communication strategy, based on insights from existing theoretical knowledge and the formulation of professional references.

Keywords

• procurement strategy
• internal stakeholder management
• communication strategy
• nominal group technique
• internal communication