Assessment of the consumer readiness to pay for investments in “green” electricity

Abstract

The article is devoted to the analysis of the impact of the electroenergetics on the environment, as well as to the consideration of possible scenarios for minimizing the impact of electroenergetics on the ecosystem in the future, taking into account its investment prospects and benefits. The aim of the study was to develop the most likely scenario of the impact of the electric power industry on the ecosystem. The result of the study was the pessimistic, optimistic, and basic scenarios of the most likely impact of the electric power industry on the environment for the current situation in the world, the assessment of alternative sources of electricity as the main element of reducing the negative impact of electricity on the environment. The scenarios are considered by the consumer with pairwise comparisons. Understanding the relative environmental impacts of different sources of electricity is essential for developing sound energy policies and responsible investment.