SURVEY AS A METHOD FOR MARKETING RESEARCH

Abstract

The article describes approaches viewing questionnaire surveys as a method for marketing research, the recommended rules for developing, structuring questionnaires, as well as reveals types of questions used, especially in a format like Internet survey, also dwelling on its advantages and disadvantages.

Keywords

• анкетирование
• структура
• вопросы
• интернет
• целевая аудитория
• пользователи
• questionnaire survey
• structure
• questions
• internet
• target audience
• users