MANAGEMENT IN THE ORGANIZATION AND DEVELOPMENT OF SPORTS ACTIVITIES

Abstract

In recent decades, the revolution generated by entrepreneurship is perceived as a symbol of tenacity and success, enjoying unprecedented attention, not only at political, economic and social levels, but also in sports. Sports management is interdependent and interrelated with many factors, macro and micro, and can take the form of different businesses depending on the stage, impact and type of focus on the commercial or social dimension.

Keywords

• sport
• management
• communication