Potentialities for rural tourism development in the community of El Churo, Pedernales.

Abstract

The objective was to diagnose the physical, natural, social and cultural conditions of the El Churo community with the purpose of proposing the development of rural tourism, where the natural and cultural potential is included through tourism activities. Methodologically, it is within the positivist paradigm with a quantitative approach, with an exploratory scope or level, documentary type, together with the field design. In terms of tourism, a SWOT matrix was made in order to understand the context and plan. As a result, this community has geographic, natural and social characteristics with certain cultural particularities that make it potentially touristic; to this is added that the geographic location allows the practice of aquatic sports as well as sport fishing, as well as contact with the mangrove and species such as the concha prieta (black conch), used for local consumption and commerce.

Keywords

• Tourism
• rural
• culture