Marketing i Menedžment Innovacij (Dec 2010)
The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market
Abstract
The article deals with the improvement of the scientific-methodological approach to assessment of product competitiveness on the international market. This approach is based on the semigraphical method of assessment and takes into account the peculiarities of product perception on the various segments of the international market.
