VERS UN BENCHMARK DE L’INTELLIGENCE ECONOMIQUE(IE) DES TROIS PAYS DU MAGHREB : ALGERIE, MAROC & TUNISIE.

Abstract

The proper management information has been a strategic issue for companies. So mastery of the information chain is a guarantee of added value, since it enables better exchange with partners, to reuse business knowledge and finally to structure the work of trades. In the light of the above, it is convenient to clarify the role of the State in the field of Business intelligence (BI). The circulation of the sensitive information between the public sphere & the private sector is for benefit of both parties. First, to support firms in the field of economic safety and to sustain them in their international expansion. In the second time, to explain on the state’s technological, commercial and industrial stakes, who impact simultaneously the employment and the strategic patrimony protection of sovereignty. Our article focuses on a benchmark comparative of BI practices in three Maghreb countries: Algeria, Morocco and Tunisia. Nevertheless, in the absence of comparative studies on the state of the BI in Maghreb, it has been very difficult to make a reasoned assessment. However, on the basis of disparate contributions, several reports or even results have been draw up.

Keywords

• benchmark, bi, firms, information chain, maghreb countries, state.