South African Journal of Business Management (Feb 1974)

Organising for Creativeness

  • I. C. MacMillan

DOI
https://doi.org/10.4102/sajbm.v5i1.3558
Journal volume & issue
Vol. 5, no. 1

Abstract

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The purpose of this article is to explore the possibilities of formally organising for creativeness* in an enterprise. This article has been written in two parts. In part one the concept of creativeness in organisations is discussed, primarily to provide the context for part two, which discusses how organisations could go about formally organising for creativeness.

Keywords