Sosyal Medya Kullanım Motivasyonlarının Kişilik Özellikleri ve Yaşam Doyumu Açısından İncelenmesi(Investigation of Social Media Use Motivations in Terms of Personality Traits and Life Satisfaction)

Abstract

With the development of technology, social media became popular and 1widely used in daily life. Especially, the increase in the use of smart phones and the improvement of the internet connection has increased the use of social media day by day. There is a relationship between the personality traits and life satisfaction of social media users and the selection, usage and frequency of social media tools. Therefore, this study was carried out to examine social media usage motivations in terms of personality traits and life satisfaction. Within the scope of the study, data obtained from 385 people using the online survey technique were analyzed. As a result of the research, it was concluded that especially the neurotic personality trait of social media users had a significant effect on their motivation to use social media and life satisfaction.

Keywords

• social media
• social media motivations
• personality
• life satisfaction