Doxa Comunicación (Dec 2019)

Pervivencia en la serie de televisión “La que se avecina” de los estereotipos contra las mujeres denunciados por Simone de Beauvoir

  • Elena Bandrés Goldáraz

DOI
https://doi.org/10.31921/doxacom.n29a4
Journal volume & issue
Vol. 29
pp. 75 – 95

Abstract

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La que se avecina (LQSA) is one the longest running show of Spanish television since it premiered on April 22, 2007 on the Telecinco network. A show that has had a high audience rate throughout all seasons. This audience includes kids and youngsters mainly, despite the homophobic, racist and, fundamentally, sexist jokes and comments, which still see women as a sexed object. We wanted to compare the nature of these sexist comments about women and their relationship with the description made by the philosopher Simone de Beauvoir in 1949, in The Second Sex. A work that laid the foundations of feminist thought that details the stereotypes which denigrate woman in order to find out if they remain the audiovisual products of success.

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