Credit analysis using cognitive maps as a tool to support decision making in a factoring company

Abstract

This study represents a case study conducted in a factoring company in the city of Pelotas, Rio Grande do Sul. In order to support company managers, the research aimed to develop a tool to support the decision to grant credit to new customers. Aiming to better understand the problem presented, with all its complexity, a Cognitive Map of the credit analysis process was developed in a constructive way along with the maker.. Through the resulting Cognitive Map, the decision maker now possesses an important tool to describe their decisions. Such research will proceed with the development of the remaining steps necessary to build a multicriteria decision model.

Keywords

• Mapa Cognitivo. Apoio à decisão. Análise de crédito.