Innovative Marketing (Mar 2009)

Measuring brand strategy - can brand equity and brand score be a tool to measure the effectiveness of strategy?

R.K. Srivastava

Affiliations

R.K. Srivastava

Journal volume & issue: Vol. 5, no. 1

Abstract

No abstracts available.

Published in Innovative Marketing

ISSN: 1814-2427 (Print); 1816-6326 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://businessperspectives.org/journals/innovative-marketing?category_id=30

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