Towards sustainable value creation in Polish health resorts

Abstract

The creation of sustainable value is one of the compelling issues in contemporary scientific research in management. Due to the diverse actors involved and the numerous research contexts, both in management theory and business practice, value creation paradigms are still primarily studied in economic, social, and environmental dimensions. However, the ecological context appears to be an essential but controversial area of analysis, raising questions about the role of the natural environment and its resources in modern businesses and communities. The article aims to present the complexity of the issues of cooperation, creation, and co-creation of sustainable value in Polish health resorts. The article is divided into two major sections: the theoretical part of the article contains an overview of the main concepts and problems related to the creation and co-creation of sustainable value. In the empirical part, case studies present two examples of small Polish health resorts where sustainable value co-creation takes place.

Keywords

• sustainable value
• value co-creation
• health resorts