Business models analysis in the context of health resorts enterprises activity - literature review

Abstract

Background. The basic background of the conducted research was the need to modernize business models of spa enterprises. In many cases the lack of formalized business model can be noticed, while in some areas there are attempts to describe it. Yet, this is often a deceptive activity, forced by hurried introduction of market conditions into health resorts enterprises and an attempt to fit into difficult economic situation. Health resorts sector is still characterized by business models dependent on other entities creating their market system. Research aim. The main aim of the article is the analysis of literature in the field of business mode¬ling and business models classification, referring to the needs of spa enterprises. Methodology. The basic methodology of the conducted research was critical analysis of literature. Key findings. Business models used in health resort facilities need to be re-defined in terms of components and business architecture, especially in terms of the occurring processes and relations, as the social changes, and with them the services reorganization in this sector, constitute the neces¬sity to introduce changes to the health resort business model. Modern health resort business model should be targeted towards the market dependency of B2C (Business-to-Customer) type, creating especially value for the customer. Modern health resort enterprise business model should take into account changes in the health resort product structure and its components.

Keywords

• business models
• health resorts
• spa enterprises