Omnichannel marketing for digital store

Abstract

The materials of the article provide a general overview of the topic of omnichannel marketing, analyze the elements of a digital store (using the example of Leroy Merlin). The advantages and disadvantages of the new approach are given. Practical cases of companies using this approach are described, as well as a forecast related to the prospects for the development of omnichannel marketing.

Keywords

• omnichannel marketing
• digital store
• customer journey map
• internet store
• marketplace
• e-commerce
• e-business
• internet.