Failure, anomalies, and serendipity: navigating the complexities of technology transfer through storytelling

Abstract

The definitions of technology transfer have evolved over time. In fact, the terminology has shifted from technology to knowledge transfer or even knowledge valorization. This change reflects the (r)evolution that has happened: we now understand that the process is about so much more than just the one-directional movement of technology. Instead, the process is now frequently described as sharing and using of knowledge in its various forms as they vary across different scientific disciplines. What all these descriptions share is the understanding that technology transfer is inherently complex, dealing with advanced technologies that are not always easily adapted. One way of better addressing several aspects of these complexities, is through the use of storytelling.

Keywords

• technology transfer
• university of ljubljana
• spinnoff
• knowledge varolization