The Modeling Factors Affecting the Loyalty of Female Participants in Recreational Sports

Abstract

Introduction: The aim of this study was to investigate the factors affecting the loyalty of women participating in recreational-sport activities. Methods: The research method was applied and targeted. 361 students from Bushehr province who participated in recreational sports were selected based on Cochran formula and sampling method as a statistical sample. The data collection tool was a researcher-made questionnaire that set up in four parts of sports factors (13 questions), recreational factors (14 questions), cultural factors (7 questions), art factors (8 questions) and loyalty (13 questions) Became. The questionnaires were provided to the statistical sample after confirmation of content validity and its structural analysis. The research data were analyzed using structural equation model in the PLS software. Findings: The results showed that sport, recreational and cultural factors had a direct and significant effect with path coefficient (0.478), (0.285) and (0.390) on the loyalty of students participating in recreational sports. It was also found that art factors did not have a significant effect on loyalty variable.

Keywords

• loyalty
• sport
• participation