Online Journal of Music Sciences (Jun 2024)
ANALYZING THE OPINIONS OF ARRANGERS, WORKING IN THE FIELD OF ADVERTISING MUSIC IN TURKEY, ON ADVERTISING MUSIC
Abstract
In this research, while examining the opinions of the arrangers working in the field of advertising music in Turkey, it is aimed to obtain more detailed information about the arranging profession and advertising music by focusing on the process of the advertising music created by the arrangers from the arrival, planning, start and end of the work, the content and musical characteristics of the expected advertising music, and the quality and feedback of the products obtained. It is thought that the results of the research will constitute important data for future studies in the field of music science and will be useful in terms of shedding light on arranger candidates who want to take their place in the ever-developing advertising sector. In this study, phenomenology design, one of the qualitative research types, was preferred as a model. Purposive sampling method was used to form the study group of the research. Interviews with 8 arrangers selected as the sample were conducted using a 24-item structured interview form. The 8 arranger participants who constitute the study group of the research were selected from musicians who have been in the arranging profession in Turkey for 16 to 26 years and have been working in the field of advertising music for at least 5 years. In the creation of the interview form, the dimensions of the participants' physical and technical facilities, knowledge and equipment, remarkable features of advertising music, and the current situation of advertising music in Turkey were utilized. In line with these data, the common and different opinions of the participants were determined, the data were coded, codes related to each other were combined and eliminated, and themes were formed. The results obtained are shown in tables in the findings section. As a result of the study, considering the successful products in this sector in our country, where world standards in advertising music are approaching day by day, it is recommended that the profession of arranger should be included in academic units affiliated to universities in order to carry the studies related to the profession of arranger to the international level and to appeal to a wider audience.
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