Department of Business; Institute of Tourism, Wine Business and Marketing. IMC University of Applied Sciences Krems, A-3500 Krems an der Donau, Austria; Corresponding author.
Thi Hong Hai Nguyen
Department of Marketing, Events and Tourism, Business School University of Greenwich Old Royal Naval College, Park Row, London SE10 9LS, UK
Nigel L. Williams
Operations and Systems Management, University of Portsmouth, Richmond Building, Portland Street, PO1 3DE, UK
Giacomo Del Chiappa
Department of Economics and Business, University of Sassari, Via Muroni, 25 07100 Sassari (SS), Italy
Philipp Wassler
Department of Management, University of Bergamo, Italy
