ISSUES OF STATISTICAL ESTIMATION OF BANK’S ADVERTISING ACTIVITY

Abstract

The article offers methodological approach to the analysis of advertising activity of banks who allows to reveal the most effective advertising strategy to provide their high efficiency, to establish correlation connection of the size of advertising budgets with the main social and economic characteristics of bank’s activity.

Keywords

• статистический показатель
• мониторинг статистических показателей
• эффективность рекламных проектов
• статистическое наблюдение
• статистический анализ данных
• реклама
• статистика
• рекламная активность банков
• statistical indicators
• monitoring of statistical indicators
• advertising project efficiency
• statistical monitoring
• statistical data analysis
• advertising
• statistics
• bank’s advertising activity