A qualitative Analysis of the Development of Event-Oriented Tourism Based on the International Street Theater Festival of Marivan City

Abstract

The current research seeks to develop tourism and its benefits as the result of holding the international street theater festival as a symbol of event-oriented tourism in Marivan city as the tourism hub of Kurdistan province. This festival has been organized with proper quality and credibility and has turned Marivan into the capital of street theater in the country. This is an opportunity that, if you take advantage of it, you can steal the lead from your competitors in today's competitive tourism market and marathon. This research has been done with a descriptive-analytical method, in a qualitative and in-depth manner, and with a comprehensive and systemic view and a collaborative approach that is the specialty of tourism activities studies and management. The required data have been collected, using semi-structured interviews, among several groups of stakeholders and influencers on the artistic accreditation and tourism development of the festival, and finally, the data collected using the fundamental theory technique were analyzed and used during three stages of open, central and selective coding. In this regard challenges and obstacles to benefit from the benefits and development of the festival, tourism was identified at three levels. The first level, which is also the most common and general level related to the weaknesses and challenges of tourism development in general at the level of Marivan city, the second level is related to the development of event-oriented tourism in Marivan city level and finally, the third level is related to the weaknesses and challenges of turning the international street theater festival into an event with tourism efficiency. These findings showed that there is a need to benefit and develop the tourism benefits of the festival, the integrated and systematic management of tourism, training, and professionalization of activists and beneficiaries, and revision in the way of attracting and marketing the tourism sector should be considered along with highlighting and strengthening the artistic sector.

Keywords

• systemic tourism
• supply and demand
• event tourism
• marivan international street theater festival