FEATURES OF VISUAL IDENTIFICATION OF HOTEL BRANDS

Abstract

The article is devoted to the issues of visual identification of the hotel brands. The main directions of the hotel logo realization are viewed. The author summarizes the experience of the world leading hotel chains, grounds the issues of realization of the Russian hotels logos, gives recommendations on the issue, reveals the role of reference words, symbols and monograms in a hotel logo realization.

Keywords

• brand
• logo
• hotel chain