The identity management practices of beauty-bloggers: a multimodal approach to the deprofessionalization’s analysis

Abstract

The article analyses the identity management practices of beauty-bloggers who on YouTube. The authors relies on the theory of deprofessionalization and show how bloggers gain the symbolic power and authority, which professionals previously had. Exploring the forms and methods of Internet communication the authors reveal the latent common identity management practices questioning the authority of professionals, and creating new managed space.

Keywords

• new management practices
• deprofessionalization
• manageable space
• beauty-blogger
• identity