Ekonomiczne Problemy Usług (Dec 2018)
Rola samorządu terytorialnego w procesie kształtowania produktu turystycznego na przykładzie miasta Gdyni
Abstract
The main task of the territorial self-government is to manage resources positively. The management process includes both the creation of specific goods and services, but also their proper use. The presented study is an attempt to initiate a discussion on the problems of tourist product management (understood as an offer of a given local government unit) and aims to indicate the role of local self-government in this area. The subject of consideration are the tasks of self-government units undertaken for the development of a tourist product. The aim of the study was to identify, analyze and evaluate the activities of local self-government bodies. The city of Gdynia is presented as an example. Against the background of legal aspects and possibilities of territorial self-government tasks related to the development of the tourist, activities in this area were presented in the city of Gdynia and were evaluated by the tourist industry conducting its activity in this city. All field studies planned for implementation fell on 2018. The tests were carried out using the diagnostic survey method. An interview with an employee of the Gdynia city office and a survey with representatives of the tourist industry was carried out – 67 entities presented their opinion on the activities undertaken by the local government. The results of the research were subjected to statistical analysis and then conclusions were drawn. The research shows that industry representatives highly appreciate the involvement of authorities in the development of entrepreneurship and the support of enterprises. This also affects the development of tourism enterprises. However, direct tourism support is assessed low. The activities undertaken are occasional and do not take advantage of the city’s potential. Tourism is not the main direction of development in the city’s policy
