EL CLIENTE COMO FACTOR PRIMORDIAL EN LA CADENA DE SUMINISTRO ENFOQUE EN SERVICIO AL CLIENTE DESDE LOS PROVEEDORES

Abstract

In this document we focused on how does suppliers (SMEs, producers and trading beef meat in Bogotá D.C) work with the customer services in the logistic point of view. This information was obtained by Likert questionnaires with fifty-two quiestions about the three phases of customer service (pre-transaction, transaction and post-transaction). The purpose is to optimize the process of the logistic distribution chain of the SMEs in the beef sector in Bogotá D.C, to respond faster and flexibly to the demands of the market in delivery, quality and gran tan excelent customer support.

Keywords

• logistic
• SMEs
• optimize
• customer support.