EXARC Journal (Aug 2019)

How to Communicate an Event to the Media

  • Martine Sarfati

Journal volume & issue
no. 2019/3

Abstract

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In 2018 a very important event took place in Russia that had worldwide impact: the Football World Cup. I'm French and we won! But aside from patriotism, the craze for this extremely popular sport can be largely attributed to the media. Without them, such an event could not have achieved such a magnitude of success. The World Cup has been explored by the media from all angles: fashion, science, history, geography, philosophy, people, women, and so on. This information was broadcast and streamed 24 hours a day.

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