Characteristics and analysis of the Culture and Arts sector, specifically the Performing dance sector in Bulgaria

Abstract

The culture and arts sector is often described as a "motor sector" in academic literature. Dance schools, within this sector, offer a unique blend of educational and artistic experiences to their clients, encompassing both instructional classes and the creation of original dance performances. However, cultural and arts organizations are not solely business-oriented but also play a significant role in shaping cultural identity and providing educational opportunities. In Bulgaria, there is a lack of a standardized system for accounting for the number of dance schools and cultural organizations. These entities range from private micro-organizations, such as sole proprietorships, limited liability companies, foundations, and associations, to state and municipal organizations, with the latter forming a small percentage of the sector. Statistical data about cultural organizations and their activities are fragmented and can be found in the annual reports of the National Culture Fund (NCF), registers of the Ministry of Culture, and data from the National Statistical Institute (NSI). This study highlights the complex dynamics within the Culture and Arts sector in Bulgaria, especially in the context of dance schools, and underscores the need for targeted efforts to rekindle public interest and engagement in dance arts.

Keywords

• Marketing
• Culture and Art sector
• Dance market