Sustainability (Mar 2020)

Sustainable Tourism Marketing

  • Eduard Cristobal-Fransi,
  • Natalia Daries,
  • Berta Ferrer-Rosell,
  • Estela Marine-Roig,
  • Eva Martin-Fuentes

Journal volume & issue
Vol. 12, no. 5
p. 1865


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In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing management that can be used by researchers and practitioners to develop tourism marketing strategies from a sustainable perspective.