THE IMPACT OF INNOVATION ON THE COSTS INCURRED BY TRANSPORT COMPANIES

Abstract

This article analyses the impact of innovation on the costs of transport companies. In order to carry out the research, the types of innovation in the transport industry and the innovation strategies of transport companies are considered. The case method has been identified as the research method. The analysis concludes that innovation has an impact on both operational performance and shareholder value. Firstly, the value of companies is influenced by innovations related to the purchase of new equipment, the improvement of production indicators and the increase in the quality of services/goods offered.The main objectives of digital technologies are to improve the control of operational processes, to enhance customer interaction and to reduce costs. Together with the purchase of new equipment, this can be seen as one of the ways of increasing the value of the company.

Keywords

• innovation
• innovation activity
• transport
• new technologies
• efficiency