Evaluating the Impact of Competition on the Work of Editorial Bodies of the Local Communal Print Media

Abstract

The article evaluates the impact of competition on the work of editorial bodies of the local communal print media. The indicators of profitability of communal newspapers, their circulation, and the cost of subscribing in terms of regions were researched. An indicative framework has been defined and, proceedng from results of the correlation-regression analysis, impact of the demographic, institutional, economic, social, infrastructural factors and indicators of performance of communal newspapers on the number of profitable communal publications, the amount of local budget subsidies, and the average annual cost of subscriptions have been evaluated. The identified features of relationship between the factors allowed to allocate only one significant factor of influence on the number of profitable communal newspapers and none for the local budget subsidies and the average annual cost of the subscription. The carried out calculations led to the conclusion that profitability of the editorial bodies of the local communal print media is provided, above all, by efficiency of their management. The external factors, although they form a competitive environment for the local media, have no significant impact on their profitability.

Keywords

• local communal print media
• communal newspapers
• competition
• economic-mathematical models
• profitability
• subsidy
• coverage