PENDEKATAN JINSHIN NO HANA DALAM IMPLEMENTASI FESTIVAL ONLINE DI KECAMATAN DELANGGU

Abstract

Abstrak Kecamatan Delanggu adalah salah satu area di Kabupaten Klaten yang memiliki popularitas secara nasional dalam hal pertanian padi. Namun sangat disayangkan saat ini kekayaan yang terbangun dari kegiatan pertanian padi seperti budaya, alam dan elemen lainnya makin terkikis dengan arus perkembangan zaman. Oleh karena itu pendekatan edukasi perlu dilakukan kepada masyarakat lokal agar kembali memahami potensi yang mereka miliki dan menjadikannya elemen pembangun masyarakat yang berkelanjutan. Festival merupakan salah satu wadah yang bisa memberikan edutainment bagi masyarakat lokal. Melalui pendekatan Jinshin no Hana, festival dikembangkan dengan menekankan masyarakat lokal sebagai “pemeran utamanya”. Dalam implementasinya pendekatan ini dilakukan dengan metode analisa “treasures mapping”, stakeholders, brainstorming ide dan pemeringkatan melalui pairwise method, dan realisasi. Dalam implementasinya, kondisi pandemik membuat pendekatan diprioritaskan melalui online dan penyelenggaraannya secara terbatas di lapangan. Kegiatan yang dilakukan dalam festival ini ada 6 kategori, yaitu preservasi, perbaikan lingkungan, kesenian, publikasi UKM, permainan berbasis potensi lokal, dan workshop kerajinan jerami padi. Kata Kunci: desa, festival, komunitas, online Abstract Delanggu District is one area in Klaten Regency that has national popularity in the rice farming sector. Unfortunately, in modern days, the intangible wealth developed from traditional rice farming activities such as culture, nature, and other elements are gradually disappeared. Therefore through educational approaches, it is essential to re-introduce the local community to increase their awareness of the local potential and create it as an element of sustainable community development. Festival is one of the media that can provide an edutainment approach for the local community. Through the use of the Jinshin no Hana method, the festival was developed by emphasizing the local community as the “main actor”. In its implementation, this method is performed through treasure mapping analysis, stakeholders analysis, idea brainstorming, and ranking via the pairwise method and implementation. In this pandemic situation, the realization was prioritized by an online and limited person in field implementation. Activities performed in this festival divided into 6, (1) preservations, (2) environmental improvement, (3) art performances, (4) SME’s publication, (5) games based on natural materials development, and (6) rice straw crafts workshops. Keywords: community, festival, online, village