PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI BANDING KONSUMEN INDOMIE DAN MIE SEDAAP)

Abstract

The purpose of this research are, to know the description of purchase decision, brand image and product quality of consumen of Indomie and consumen of Mie Sedaap, test empirically the influence of brand image toward purchase decision of consumen of Indomie and consumen of Mie Sedaap , test empirically the influence of product quality toward purchase decision of consumen of Indomie and consumen of Mie Sedaap, test empirically the influence of brand image and product quality toward purchase decision of consumen of Indomie and consumen of Mie Sedaap.. The hypothesis test shows, there is significant influence from brand image and product quality toward purchase decision.

Keywords

• brand image
• product quality
• purchase decision
• mie instant