Brand «Sochi-2014» as a Tool of Modern Public Policy at the Federal and Regional Levels

Abstract

The author identifies five criteria of the success of the brand as a political tool of modern public policy at all levels of government and considers their brand through the XXII Winter Olympic Games. Disclose specific examples the possibility of using this tool in politics.

Keywords

• бренд
• «sochi-2014»
• олимпийские игры
• взаимовлияние политики и спорта
• инструмент современной публичной политики
• федеральный и региональные уровни власти
• brand
• «sochi-2014» olympic games
• interference of politics and sports
• the modern instrument of public policy
• the federal and regional levels of government